Gessler heads for the Arabian Gulf
At the Intersec in Dubai, EDGE Technical Solutions invited Gessler to showcase its products
Bigger, larger, more exclusive. The building boom in the United Arab Emirates and the surrounding Gulf states has not yet come to an end. The demand for safety and security products is growing as well. That's why the region has become a particularly promising market for manufacturers like Gessler.
Intersec has been held annually in Dubai since 1999. The exhibition is regarded as one of the world's leading trade events in the security, safety and protection industries.
In Dubai, a city of superlatives, Gessler was invited by EDGE Technical Solutions to take a very first step onto that important market. And the decision to attend the Intersec 2016 turned out to be perfectly right.
"The trade show has definitely exceeded all our expectations", said Patrik Steinhaeuser. "Exhibiting at the Intersec is a great way for us to advertise to an important target market", the Export Manager pointed out. "As a manufacturer of premium exit and emergency lighting solutions we were able to reach our key audience in Dubai: High-level clients with a marked preference for quality, innovative design and reliabilty."
"The booth traffic was immense. Visitors from all over the Gulf region stopped by and were interested to learn more about the product range we showcased on Intersec", Marcus Gessler reported. Thanks to their experienced Dubai based sales partner Gessler was able to meet a large number of prospects from UAE, Oman, Qatar, Saudi Arabia and other surrounding countries. "I am quite confident, we gained a lot of experience to understand the market and made valuable contacts", the CEO explained.
Since the premiere was a complete success, Gessler has already scheduled their next participation in Intersec 2017.